MYME – Unity Line

MYME, a company specializing in versatile magnetic products, approached psd to develop a magnetic phone case and stand system that could align and adjust seamlessly using magnets. psd took this request further by creating a complete family of products combining functional design with aesthetic appeal.

The flagship product features a phone case with an external polycarbonate (PC) shell and an internal TPU liner for protection. The case houses a strong magnetic ring that allows it to easily attach to an accompanying stand.

The accompanying stand features a metal sphere that the phone securely cups over, enabling it to be positioned at any angle. The stand also incorporates a powerful suction cup developed by psd, which can be activated by rotating the base ring, allowing it to mount to various surfaces like dashboards, desktops, mirrors, and more.

Additionally, psd, designed a magnetic disc wall mount with a pad at the end of a cable, ensuring that the cable is always ready for use.

To cater to a variety of lifestyles, psd developed a wide color palette informed by target user research, offering options to appeal to diverse customer preferences.