Alessi And I’ll Scratch Yours

This was a project developed as a proposal for Alessi. It was aimed at the gift market segment, and sold as sculptural desk-top accessory that also functioned as a back scratcher or gentle massage hammer.  It promoted well being at the work place by being a pleasant reminder to take a break, stretch and relax.  An accompanying app for the computer was also designed to allow the user to set a time interval to be reminded to take a break and included a series of stretch and light exercise instructions.