client: Café FX

project name: Asset Concepts

designer credits: peter solomon design

Café FX Ad Assets Concepts

PSD created concept sketches for a Vodafone advertisement for Café FX, the spot revolved around a subway station and train arriving and they needed a futuristic setting and train.  The station and the train exterior and interior were conceptualized and visualized using a wavy window pattern and organic curves.  The interior of the trains boasted new mushroom style poles that opened into beautiful light sources on the ceiling of the trains.

The other project was to find a new concept for a robot ‘spokesman’ for a company, they needed a quirky robot with personality.  A series of sketches were developed to express the look and personality of each conceptual character, this project was co-designed with Toshi Satoji.