client: Breda Menarini

project name: Alter Eco

designer credits: peter solomon design

Breda Menarini Alter Eco

PSD created a new brand identity and external graphic design for the first hybrid public busses in Italy.  The busses ran on hydrogen and the blue color was chosen as a contrast to the overused ‘green’ for ecological.  A gradated blue film was developed to further express the clean water and gas states of the fuel and graphical communications were added to promote this alternative energy source.